• Strategic Information Resouces, Inc. is a BBB Accredited Credit Reporting Agency in Holyoke, MA
Financial Institution Marketing

Information, the lifeblood of any Marketing Promotion:

Targeting the right prospects at the right time, with the right offer ensures that you are maximizing your marketing profitability.   SIR’s prospect targeting tools help to streamline your marketing efforts to achieve the highest ROI.   With access to more than 235 million consumers in more than 113 million households, we have the prospects you are seeking.
We have taken target marketing one step further by offering insights into the behavior of the market to affect an even greater success rate.    We know where to find the best buyers and customers and find them fast.   Through our online delivery tools, we have access to the most comprehensive business and consumer names in the marketplace.  We empower you to field your marketing campaigns quickly and efficiently, while achieving the highest conversion rates in the industry.
SIR offers a full suite of List Services.

Segmentation Systems

  • Mosaic USA: Identifies consumer lifestyle segments by representative clusters such as Professional Urbanites, Mature America, American Great Outdoors and more
  • P$ycle Financial Markets: The newest evolution of financial segmentation identifies household-level lifestyle to predict consumer financial behavior
  • True Touch: A revolutionary modeling formula to improve contact strategies.  Suggests messages, offers and communication channels motivating your targets
  • Net Worth Model: Targets high-net worth market with actual, not forecasted information

Property and Mortgage Information

  • Equity Spenders: Identify homeowners who have recently closed on equity lines, loans or second mortgages
  • Property Database: Identifies all known homeowners in a given area
  • Mortgage Database: Targets homeowners most likely to respond to refinance or home equity opportunities

Life Event Information

  • New Homeowners: Targets most recent new homeowners in your market
  • New Movers: Targets recently moved prospects
  • New Parents: Targets expectant parents and families with newborns

Behavior Information

  • Behavior Bank: Boost results with self-reported information on consumer interests, activities and lifestyle

Consumer Information

  • Consumer Demographic Database: Targets people by age, gender, income, marital status, presence of children, age 50 plus and dwelling type.
  • Ethnic Insight: Identifies the ethnic origin, probable religion and language preferences of individuals.
  • Families with Children: Includes age range, number of children, gender
  • Green Aware: A segmentation system based on environmentally-relevant measurements; targets behavioral greens, think greens, potential greens and true browns.
  • Home Insight Connect: Determines household preferences towards telecommunications, entertainment and cable choices.
  • Occupation: Identifies targets by occupation, good indicator of lifestyle, interests and values.
  • Summarized Credit Statistics: Characterizes the likely consumer credit activity in a neighborhood.